
There are a variety of advantages that can come with a custom designed or off-the-shelf modular display. You can create a personalized exhibit that will tailor to the individual exhibitor’s needs.
There are advantages that each booth can offer. There are unique features and benefits to each exhibit. Shopping for a new exhibit can be a challenge, but it is worth the time to research both alternatives.
Save time, money and headaches by analyzing whether a standard or custom exhibit is right for you. Your choice will be influenced by your specific budget, corporate philosophy and trade show needs. Your trade show booth will be a reflection of your company.
Get a general consensus to see which trade show exhibit will fit your company. Getting others involved in the decision making process will help you establish which booth fits your needs best. Acquire opinions and thoughts from sales, marketing, purchasing and upper management to hear their worries, ideas and requirements.
Conduct research before you talk to the rest of the company and get a number of facts about the difference between a custom and standard booth. If you can show photographs and sketches of the booth beforehand, these props will aid in the decision-making process with the booths.
Develop a document that will analyze the types of exhibits and their properties that have been used in the past for great success. Also, be sure to look at the different problems and advantages that can influence your company’s booth presentation.
Once you have a general agreement on the type of booth you need, you should follow some of these steps:
How many trade show booths will you need during the convention? See how much room your booth will have to plan for the design ahead of time. If your product requires a mixture of cubic content and linear booth space, you will probably want to consider a modular exhibit.
If the program for your trade show is managed by the company alone and the materials in the exhibit are not sent out to other distributors or regional sales people, you will want to consider a custom trade show booth. On the other hand, if your company sends information, the off-the-shelf exhibit will be easier to maintain and setup.
Modular display systems can be a good choice for their flexibility with properties and with its ease of transportation. If you want to get into the exhibit quickly and set up shop fast, modular display stands are a wonderful choice. They also do not require a show service monitor to watch the dissembling actions. The cost is often substantially less and the range available is extensive. For example ; quality brochure stands , roll up display banners , pull up retractable display banners , large format pop up or pull up wall display systems , portable display counters , promotional counters , hanging posters and trade show banners , metal snap open poster frames , exhibition display stands with specially designed banners and graphic displays , scrolling motorized display systems are some of the range of tradeshow display systems that will really make a diference.
The custom exhibit, on the other hand, will provide a unique look and feel for your presentation. It can be created to match specific needs, including multi-story exhibits, live displays, theaters, dynamic A/V product presentations. Modular exhibits have a difficult time offering these properties. However, custom exhibits will help a company to give an immediate first impression and cast a wide net from the new gadgets that can draw prospects with their curiosity.
What kind of show services will your business offer? Custom exhibits require a good deal of set-up and dismantling, which will need supervision by a union member. A modular display exhibit, meanwhile, can be set-up and dismantled by the company employees at a fraction of the time. These type of portable diplay stands are widely used and are found at just about every tradeshow display and exhibition display.
Transportation can be a major cost or logistical consideration. A custom design will need heavy shipping and more expensive shipping cases. The modular option, on the other hand, has a lightweight and less expensive ground transportation option. However, custom designs will need custom moving and transportation needs.
Custom designs will require more construction and time. Graphics will take longer and the specific needs will require more time to be met. Modular exhibits are limited in the amount and type of graphics that can be used, which ensures that a large amount of time and money will not be spent on these exhibit items.
Some of the major reasons why modular exhibits are popular among businesses are the following:
Lightweight
Less expensive to purchase and use
Easy signage
The top reasons why businesses choose custom designs include:
A unique presentation unlike any other on the show floor
Creative approaches to grab the customers and incorporation the company’s brand strategy and personality
A better environment for complex presentations without structural limitations
The stronger structural integrity will hold up better for high show traffic and presentation demands
Materials available with the custom display are varied and can offer a range of flexibility and creativity with the sales presentation
As the product and presentation evolves, the custom design can reflect the changes, offering a new look and feel each time the company goes to the trade show, year after year.
Ask local experts how they feel about modular exhibits versus custom examples. You can have the top members of the trade show exhibit industry pitch you the main reasons you want a standard or custom look with your sales presentation at the top trade shows. Look at the different options you can use. Listen to the different philosophies and perspectives that will help you to decide which option is right for your business. Once you have done your research and listened to all the possibilities, while weighing the fiscal and time responsibilities, you can determine which booth will give you the maximum effect for more sales leads at the cost you can afford.
There are a number of photographs of custom and modular exhibits that can help you decide which option is best for you. Get construction, transportation and show service cost estimates to see if you can afford your decision. Will you make the money back by choosing the booth option that’s right for you? Maximize your trade show exhibit and the corresponding investment when you research the modular versus custom exhibit choices. See which new exhibit purchase will best serve your specific needs, goals and financial limitations.
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