Is it worth doing a live presentation with Your Trade Show?
Most trade show exhibits will show individual product presentations. However, there can be opportunities to do a live presentation to really capture the unique benefits and features of the item. When you do a live presentation of the products, your stage show will be an outstanding feature during the chaos of the trade show environment. It will also demonstrate your familiarity and experience with the product.
Staging live presentations is not a new concept. Corporations have been doing this for decades to show off their complicated products to large audiences at one time. You can find a number of products whose benefits and features are not fully explored unless a live presentation is going on at the trade show exhibit. Rather than attempting to communicate the product’s features through a one-on-one sales presentation, the live stage show will communicate to a number of people whose questions will be answered for everyone at once for maximum efficiency. These stage shows reach a wider audience than the individual sales presentations.
Studies show that 75% of all environmental stimuli are received through visual effects. Only 38% of stimuli comes from audio messages. In this way, physically showing off the product during the trade show will be a more memorable experience for the show attendees and they will walk away from the presentation with a higher retention of the product and its features.
Meanwhile, if you give only verbal presentations of your product, your attendees will only remember roughly 10% of the presentation. If you combine the verbal information with the live presentation, however, you can increase your customer retention to as much as 50%. These numbers are a huge difference and demonstrate why putting on a live presentation can be an effective and successful choice for companies during their conferences. Do you have a clever or imaginative way to demonstrate your product and interact with your audience? These additional elements will make it even more likely that your attendees will be impressed and recall what they were shown at the conference trade show. There are a number of advantages that can come form designing and developing a live presentation at your trade show event.
There are five important reasons why you should consider a live presentation for your trade show booth:
- Visibility is Maximized
When you have a live presentation, it is an incredible magnet to customers and attendees that are walking by. Frequently, you can get prospects, existing customers, consultants, investors and press that will walk by and become key customers, attracted to the live presentation. Live presentations will reinforce the company brand and generate qualified sales leads.
- Effective Communication
When you hold a live presentation, anyone from the audience can ask the common questions that a number of people are most likely wondering. You can use different techniques to increase the impact and understanding of the product that will deliver essential information to as many people as possible. You can reach many more people in much less time and after the presentation, those individuals with more specific questions can stick around and address upper management for higher success. This way, the sales team can concentrate on the specific questions rather than start from Square One every time they address a prospective client.
- Qualified Prospects
Live presentations are magnets. And these presentations do a wonderful job of connecting future buyers with the booth staff, immediately qualifying large groups of people through the presentation. “Tire kickers” will leave after the presentation, while the serious prospects will stick around to get their specific questions answered. In this way, the sales team will only deal with highly qualified prospects to make their time as efficient as possible, increasing leads.
- A Memorable Performance
Surveys have shown that live theatrical performances are the most powerful factor for product recognition and brand memorability. Over 70% of attendees will remember and recall live presentations and will be able to cite specific features or benefits about the item or service.
- Follow Ups
The live presentation will have a built-in mechanism to motivate the attendees to take further action after the demonstration is over. The presentation will encourage a follow-up conversation and introduction to serious buyers. They will want their own test drive and will take action on the things heard during the presentation experience.
The live presentation is the right choice when products or services are complicated or tough to explain with audio information only. The live presentation will show a more in-depth analysis of the product at hand. Also, the live presentation will help public relations to show off opportunities for mutual partnerships with other top companies and brand names. Finally, the theatrical show will be a welcome time for entertainment and “something different” for all trade show attendees.
Of course, one of the key requirements to a live presentation is the person giving the demonstration. Make sure that the person hired is experienced and can guide management and prospects through the live experience with ease. You will want a superior company representative that can help to not only answer questions and present the product, but make the audience feel comfortable enough to stick around for more information. The last thing you want is a live presentation with few people in the audience – or people who get bored and leave mid-way through the speech.
Outline the objectives and goals of your live presentation to ensure the most success. You will want to entertain and educate, while communicating the top features of your item. Plan to keep your presentation around 15 – 20 minutes and keep it fast-paced to keep everyone entertained. Schedule in some time for a question-and-answer session at the end to help answer the common questions for the crowd attendees.
Publish when your live presentations will be occurring so that you can ensure many people in the crowd. Will you be constantly rotating a live presentation, one after another? Or will you show the presentation hourly or maybe just a few times a day? By publishing this information, serious prospects will remember the time and return.
Kylie Batt
May 5th, 2010 at 3:57 am #
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исполнительный директор Most trade show exhibits will show individual product presentations…..
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July 1st, 2010 at 4:11 pm #
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