Most trade show exhibits will show individual product presentations. However, there can be opportunities to do a live presentation to really capture the unique benefits and features of the item. When you do a live presentation of the products, your stage show will be an outstanding feature during the chaos of the trade show environment. It will also demonstrate your familiarity and experience with the product.

Staging live presentations is not a new concept. Corporations have been doing this for decades to show off their complicated products to large audiences at one time. You can find a number of products whose benefits and features are not fully explored unless a live presentation is going on at the trade show exhibit. Rather than attempting to communicate the product’s features through a one-on-one sales presentation, the live stage show will communicate to a number of people whose questions will be answered for everyone at once for maximum efficiency. These stage shows reach a wider audience than the individual sales presentations.

Studies show that 75% of all environmental stimuli are received through visual effects. Only 38% of stimuli comes from audio messages. In this way, physically showing off the product during the trade show will be a more memorable experience for the show attendees and they will walk away from the presentation with a higher retention of the product and its features.

Meanwhile, if you give only verbal presentations of your product, your attendees will only remember roughly 10% of the presentation. If you combine the verbal information with the live presentation, however, you can increase your customer retention to as much as 50%. These numbers are a huge difference and demonstrate why putting on a live presentation can be an effective and successful choice for companies during their conferences. Do you have a clever or imaginative way to demonstrate your product and interact with your audience? These additional elements will make it even more likely that your attendees will be impressed and recall what they were shown at the conference trade show. There are a number of advantages that can come form designing and developing a live presentation at your trade show event.

There are five important reasons why you should consider a live presentation for your trade show booth:

1. Visibility is Maximized

When you have a live presentation, it is an incredible magnet to customers and attendees that are walking by. Frequently, you can get prospects, existing customers, consultants, investors and press that will walk by and become key customers, attracted to the live presentation. Live presentations will reinforce the company brand and generate qualified sales leads.

1. Effective Communication

When you hold a live presentation, anyone from the audience can ask the common questions that a number of people are most likely wondering. You can use different techniques to increase the impact and understanding of the product that will deliver essential information to as many people as possible. You can reach many more people in much less time and after the presentation, those individuals with more specific questions can stick around and address upper management for higher success. This way, the sales team can concentrate on the specific questions rather than start from Square One every time they address a prospective client.

1. Qualified Prospects

Live presentations are magnets. And these presentations do a wonderful job of connecting future buyers with the booth staff, immediately qualifying large groups of people through the presentation. “Tire kickers” will leave after the presentation, while the serious prospects will stick around to get their specific questions answered. In this way, the sales team will only deal with highly qualified prospects to make their time as efficient as possible, increasing leads.

1. A Memorable Performance

Surveys have shown that live theatrical performances are the most powerful factor for product recognition and brand memorability. Over 70% of attendees will remember and recall live presentations and will be able to cite specific features or benefits about the item or service.

1. Follow Ups

The live presentation will have a built-in mechanism to motivate the attendees to take further action after the demonstration is over. The presentation will encourage a follow-up conversation and introduction to serious buyers. They will want their own test drive and will take action on the things heard during the presentation experience.

The live presentation is the right choice when products or services are complicated or tough to explain with audio information only. The live presentation will show a more in-depth analysis of the product at hand. Also, the live presentation will help public relations to show off opportunities for mutual partnerships with other top companies and brand names. Finally, the theatrical show will be a welcome time for entertainment and “something different” for all trade show attendees.

Of course, one of the key requirements to a live presentation is the person giving the demonstration. Make sure that the person hired is experienced and can guide management and prospects through the live experience with ease. You will want a superior company representative that can help to not only answer questions and present the product, but make the audience feel comfortable enough to stick around for more information. The last thing you want is a live presentation with few people in the audience – or people who get bored and leave mid-way through the speech.

Outline the objectives and goals of your live presentation to ensure the most success. You will want to entertain and educate, while communicating the top features of your item. Plan to keep your presentation around 15 – 20 minutes and keep it fast-paced to keep everyone entertained. Schedule in some time for a question-and-answer session at the end to help answer the common questions for the crowd attendees.

Publish when your live presentations will be occurring so that you can ensure many people in the crowd. Will you be constantly rotating a live presentation, one after another? Or will you show the presentation hourly or maybe just a few times a day? By publishing this information, serious prospects will remember the time and return.

Trade shows booths are a tool that no business owner should be without: trade shows are an excellent way to reach a broader audience and the right trade show booths can increase a business owner’s sales. Unfortunately, many business owners don’t recognize the benefits that the use of a trade show or exhibition booth offers; from easy set up to portability, trade shows booths are the perfect tool to help any business owner improve their profit margin.

Setting up and establishing a trade show booth or an exhibition booth , allows business owners to catch they eye of potential customers: a simple, portable trade show booth is set up in under twenty minutes and the business owner can display their products or information about their services. An innovative advertising technique, trade shows are the best way to meet other business owners, vendors, and new customers. In fact, a trade show booth or an exhibition stand are an ideal tool for business conventions and trade show booths can even be used within one’s place of business to display current specials and promotions.

When it comes to getting a trade show display booth, business owners have one of two options available to them; a business owner can either rent or purchase a trade show display booth; either option allows the business owner to take advantage of unique marketing opportunities. Ultimately, only the entrepreneur can determine which of the two options is most suitable for their business and advertising needs; to decide if renting a trade show booth or owning a trade booth is the correct option, the entrepreneur will need to consider how often they will require the use of the trade show booth equipment. Repeated uses of trade shows booths will demand that a business owner purchase the booth, while the occasional use of the trade shows booths or exhibition stands will probably result renting the equipment.

Benefits of Trade Show display Booths:

What are the benefits of trade show booths? Are trade show display booths really worth the cost? How does the entrepreneur get the most out of their trade show , conference or exhibition booth display? There are, in fact, myriad advantages that one derives from using a trade show display booth. The primary benefits are diversity, the ability to attract a wide audience, the ability to augment the appearance of one’s products, company logo exposure, and business owners will discover the unique portability and reusability of trade show display , conference , and exhibition booths once they are used.

Diversity: Trade show display booths are available in an array of shapes, sizes, and colors. Thus, trade show display and exhibition booths can match the personality of the business owner or the image of the company. Companies and small business owners can match trade booth displays to their company logo and can therefore create a unified appearance. Plus, there is an assortment of trade show display booth accessories available for purchase that companies can use to improve the overall appearance of their display and to come across as absolutely professional in every regard. Ultimately, with such diversity available, companies and small business owners can use trade show display and exhibition displays  to create a public image that is completely professional; a well established, business presentation.

Attract an Audience: If a company wants to attract the attention of new customers, there is no better way to do so than the use of a trade show display or exhibition display booth. With a trade show display booth companies can create eye catching displays and they can get their products or services recognized and remembered. Plus, trade show conventions have thousands of visitors—thus the use of a trade show display and exhibition displays  gives unlimited exposure to the business owner, their products, and/or their services. Finally, if one is a vendor looking to get other clients to purchase wares and resell them, the trade show display and exhibition display stand booths is more than just an advantageous tool, it’s a necessity; vendors get their best exposure at trade show display booth conventions every year.